The Refurbishment Award is designed to encourage all parks to reinvest and to show that there are plenty of ways to refurbish parts of a park, not all costing a huge amount. This Award will allow CPAQ members to be recognised by their peers for their hard work and re-investment.
This award will be presented to a park owner/operator that has completed a refurbishment within their business within the last two years that has had the most significant positive impact on their park. This could include a cabin refurbishment, amenities block, camp kitchen and/or office refurbishment.
Any park operator that has invested in a refurbishment in their property which has provided outstanding results.
The winner of this Award will receive:
The 2022 Refurbishment Award
Profile in an upcoming next edition of the Parkies Post
A blog on the team on the Caravanning Queensland consumer facing website
A feature on the Caravanning Queensland Facebook and Instagram pages
Recognition in the 2023 Queensland Caravan Parks Directory
Judges are asked to determine how well the nominee has followed the instruction provided (e.g. have all of the questions been answered, and has the appropriate additional information been provided).
Each question, or piece of information requested, will be allocated a score (up to x points). Judges will score the answer of each question out of that score and give the nomination a total score out of 10 (with the overall score weighted more heavily than the other scores) - these scores will be added up (maximum points available 100) and used to the determine a winner.
Date of Refurbishment
Why was the refurbishment necessary? (worth up to 10 points)
What changes did you make? What was the cost? (worth up to 10 points)
What challenges did you face during the process and how did you overcome them? (worth up to 10 points)
What have the results of the refurbishment been? (worth up to 15 points)
What lessons did you learn through this process? (worth up to 5 points)
Anything else you would like the judges to know (worth up to 5 points)
Nominators phone number
Maximum of 10 before and after photos (worth up to 10 points)
Maximum of 3 pieces of evidence of the improvement (worth up to 10 points)
Park logo - please supply as a JPG or PNG file (worth 5 points)
Please note, a nomination may be marked down if all of these items are not included.
With all nominations it is important that the judges can see clear empirical evidence of improvement, not just anecdotal evidence of the improvements. Empirical evidence makes it easy for a judge to justify their reasoning in terms of scoring each nomination.
Why did you decide to complete a refurbishment on this part of your park? Was it to address a specific business challenge such as bad reviews or low occupancy?
This question allows you to 'set the scene', you can include your before data here (e.g. occupancy, NPS, revenue etc).
Be careful of using vague statements like "the amenities block was old and tired", try to be more specific e.g. the equipment was damaged or the paint and tiles were tired and showed excessive wear and tear".
Outline the thought process behind your refurbishment. You have up to 200 words for this section, consider including any research you did before you started your refurbishment.
Provide a description of the changes that you made through your refurbishment, you may wish to include information on why you selected particular products or why you left parts of the area you are refurbishing untouched. Did you do any research before you started the project to ensure that it would meet the needs of your guests?
Detail the cost to of this refurbishment. This information may be useful and provide some introduction to the results for the judges when they look at your return on investment or effort.
In the world of parks it is rare that things go exactly to plan…
Outline what challenges you had with the refurbishment of this innovation and what you did to overcome them. Challenges may include budgetary concerns, extended timelines, staff or guest resistance. You may also wish to include what you did to ensure staff, guest and/or resident's bought into the new idea and solution.
Remember, this question is as much about overcoming challenges as it is about the challenge itself.
Clearly show the result this refurbishment has had on the business. Focus on areas which can be measured and show the improvement. This may be a % increase or a pure number increase (e.g. a $ increase in turnover).
Look at any improvement in customer ratings on review sites including, but not limited to, TripAdvisor, WikiCamps, Booking.com, ReviewPro as well as changes to the physical appearance of the park. From a business perspective, review key metrics such as turnover, occupancy, and RevPAR and include appropriate examples of improvement in your submission.
Consider both your return on investment/effort and the impact on guest experience.
This is a chance to share any learnings which other park operators could learn from. This may be in relation to the purchase process, the transition or anything else which you wish you had known before you started.
Is there anything else you would like the judges to know to assist them with the judging process?
It is important in any awards application to give as much information as possible and take every opportunity to showcase the achievements of the nominated team. Use this question to provide additional information, this may be why you are proud of the refurbishment, the impact it has had beyond guest reviews and financial results, what winning the award would mean to you or something else you feel is important for the judges to know.
You may wish to include any future plans in this answer!
It is important that you include each of the items requested in the other information supplied section, this is a chance to get some easy points and in the past has been the difference between the winning nomination and the nomination that came second.
Maximum of 10 before and after photos
Provide clear photos which show the changes around your business. Ensure that it is clear which photos are the before photos and which are the after photos. It is important that the judges can tell which before photos match which after photos so clearly name your files.
If you wish to submit large files (or a video) please contact the CPAQ Team and we will supply you with an online folder you can upload the images into.
Maximum of 3 pieces of evidence of the improvement
This is an opportunity to provide evidence of the improvement in your business. You may wish to include extracts of guest feedback, ReviewPro reports, occupancy or revenue reports for your park.
This information should tie into the results you outline in question 6 (What have the results of the refurbishment been?)
BIG4 Whitsundays Tropical Eco Resort
BIG4 Whitsundays Tropical Eco Resort have refurbished 10 cabins, completely ripping out the interior of some, and putting in new kitchen units, flooring, a coat of paint, new bedding and finishing's resulting in great guest feedback.
The nominee must be a current financial park member of Caravan Parks Association of Queensland.
Nominations for this award can be made by the nominee or any other individual that has enough insight into the business to make the nomination.
Nominations are made using the official online entry form.
CPAQ reserves the right to not present this Award if no nominee achieves a score of 60 or more.
We look forward to welcoming you to RACV Royal Pines Resort on the Gold Coast in March for the 2022 CPAQ Conference!