Ray Fitton was not just a life member of Caravan Parks Association of Queensland (CPAQ) and industry icon, he was an innovator.
Owner of Maroochy Palms Holiday Village, Ray was the first to install a ‘resort’ style pool complete with beach, integrated kids pool and main pool with water jets and buckets. He also developed a kid’s program, installed a full gymnasium and offered food deliveries to guests in the “Cuisine Machine”. While these innovations may seem common now days, when Ray introduced them in his park they were real innovations!
This award will recognise a park operator that has recently introduced a real innovation within their business.
Park operators that have introduced an innovation into their park which is unique, has provided a real return on investment (or effort) and has resulted in an improved guest experience or business improvement.
The winner of this Award will receive:
The 2022 Ray Fitton Award for Innovation
Profile in an upcoming next edition of the Parkies Post
A blog on the team on the Caravanning Queensland consumer facing website
A feature on the Caravanning Queensland Facebook and Instagram pages
Recognition in the 2023 Queensland Caravan Parks Directory
Judges are asked to determine how well the nominee has followed the instruction provided (e.g. have all of the questions been answered, and has the appropriate additional information been provided).
Each question, or piece of information requested, will be allocated a score (up to x points). Judges will score the answer of each question out of that score and give the nomination a total score out of 10 (with the overall score weighted more heavily than the other scores) - these scores will be added up (maximum points available 100) and used to the determine a winner.
Additional points will be allocated by the judges based on the uniqueness of the innovation (up to 5 points).
Brief description of the innovation (worth up to 5 points)
Why did you introduce this innovation? (worth up to 10 points)
What challenges did you face with the implementation process? (worth up to 10 points)
What was the cost of implementation? (worth up to 5 points)
What are the results? (worth up to 15 points)
What lessons did you learn through this process? (worth up to 5 points)
Anything else you would like the judges to know (worth up to 5 points)
Nominators phone number
Photo and or video of the innovation (worth up to 5 points)
Maximum of 3 pieces of evidence of the improvement (worth up to 10 points)
Park logo - please supply as a JPG or PNG file (worth 5 points)
Please note, a nomination may be marked down if all of these items are not included.
With all nominations it is important that the judges can see clear empirical evidence of improvement, not just anecdotal evidence of the improvements. Empirical evidence makes it easy for a judge to justify their reasoning in terms of scoring each nomination.
Provide a short description of the innovation. Make your description as clear and concise as possible while ensuring that there is enough information the judges can understand the innovation.
Was this innovation introduced to address a specific business challenge? Outline the reason you decided to implement this innovation. You have up to 200 words for this section, consider including how you discovered or imagined the innovation and what research you did before you implemented it.
In the world of parks it is rare that things go exactly to plan…
Outline what challenges you had with the implementation of this innovation and what you did to overcome them. Challenges may include budgetary concerns, extended timelines, staff or guest resistance. You may also wish to include what you did to ensure staff, guest and/or resident's bought into the new idea and solution.
Remember, this question is as much about overcoming challenges as it is about the challenge itself.
Provide an outline of the cost to implement this innovation. This information may be useful and provide some introduction to the results for the judges when they look at your return on investment or effort.
Clearly show the result this innovation has had on the business. Focus on areas which can be measured and show the improvement. This may be a % increase or a pure number increase (e.g. a $ increase in turnover).
Look at any improvement in customer ratings on review sites including, but not limited to, TripAdvisor, WikiCamps, Booking.com, ReviewPro as well as changes to the physical appearance of the park. From a business perspective, review key metrics such as turnover, occupancy, and RevPAR and include appropriate examples of improvement in your submission.
This is a chance to share any learnings which other park operators could learn from. This may be in relation to the purchase process, the transition or anything else which you wish you had known before you started.
Is there anything else you would like the judges to know to assist them with the judging process?
It is important in any awards application to give as much information as possible and take every opportunity to showcase the achievements of the nominated team. Use this question to provide additional information, this may be why you are proud of the innovation, the impact it has had beyond guest reviews and financial results, what winning the award would mean to you or something else you feel is important for the judges to know.
It is important that you include each of the items requested in the other information supplied section, this is a chance to get some easy points and in the past has been the difference between the winning nomination and the nomination that came second.
Photo and or video of the innovation
Provide clear photos or a video which show the innovation and how it works in your business.
If you wish to submit large files (or a video) please contact the CPAQ Team and we will supply you with an online folder you can upload the images into.
Maximum of 3 pieces of evidence of the improvement
This is an opportunity to provide evidence of the improvement in your business. You may wish to include extracts of guest feedback, ReviewPro reports, occupancy or revenue reports for your park.
This information should tie into the results you outline in question 6 (What are the results?).
Bush Oasis Caravan Park (Townsville Eco Resort)
Bush Oasis Caravan Park have constructed a Wetland Wastewater Recycling and Habitat Protection wetland, providing significant environmental benefits, an economic benefit to the business and an appealing feature for the growing eco-tourist traveller.
The nominee must be a current financial park member of Caravan Parks Association of Queensland.
Nominations for this award can be made by the nominee or any other individual that has enough insight into the business to make the nomination.
Nominations are made using the official online entry form.
CPAQ reserves the right to not present this Award if no nominee achieves a score of 60 or more.
We look forward to welcoming you to RACV Royal Pines Resort on the Gold Coast in March for the 2022 CPAQ Conference!